What exactly is SEO?
SEO stands for Search Engine Optimization. It is the technique of optimising your web pages so that they appear high in Google and other search engine rankings. In other words, when people search online, they are more likely to come across your website. O que é SEO? It aims to improve rankings in organic (non-paid) search results.
Why is SEO centred on Google?
Many people associate the word “search engine” with Google, which controls over 92% of the worldwide search engine market. Because Google is the most popular search engine. O que é SEO? It is usually centred on what works best for Google.
What Google desires?
Google is meant to provide its users, or searchers, with the best search experience possible.
The two most significant components of the search experience are the search term (the user input) and the search results (the output).
What algorithms get used to assess search engine optimization?
Hundreds of criteria influence what information from the index appears in a SERP.
Content of high quality:
The goal of search engines is to favour the most reputable sources accessible. The algorithms’ intelligence can determine which pages indicate competence, authority, and trustworthiness to the purpose.
Web design and accessibility are crucial ranking considerations. The algorithm considers different browsers and whether it gets optimised for diverse device types (such as desktops, tablets, and phones).